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Children’s programming is subject to a code of conduct that includes a limit on junk food advertising to children. The Commission is also aiming to provide more flexibility about the 12-minute/hour maximum restriction. The European Commission is aiming to extend the scope of the Directive to video-sharing platforms which tag and organize the content. However, a 12-minute/hour maximum remains. Since 2009, the rules allowing for U.S.-style product placement on television and the three-hour/day maximum of advertising has been lifted. The EU’s Audiovisual Media Services Directive (AMSD) lays down legislation on broadcasting activities allowed within the EU. Under the Directive, misleading advertising is defined as any "advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behavior or which for those reasons, injures or is likely to injure a competitor." Member States can authorize even more extensive protection under their national laws.Ĭomparative advertising, subject to certain conditions, is defined as "advertising which explicitly or by implication identifies a competitor or goods or services of a competitor." Member States can, and in some cases have, restricted misleading or comparative advertising. The Directive was amended in October 1997 to include comparative advertising. To respond to this issue in the internal market, the Commission adopted a directive, in force since October 1986, to establish minimum and objective criteria regarding truth in advertising. Laws against misleading advertisements differ widely from member state to member state within the EU. Italy - US Banks and Local Correspondent Banks
#MEDIASET PREMIUM GUIDA TV PDF PROFESSIONAL#
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